Digital Marketing

Design Theme is a Best digital marketing Company in Bangalore, India. We at Design Theme provide an integrated Digital Marketing Solution to brands who would like to use the new digital marketing strategies to reach out to its target audience, in a cost effective and efficient way.

We handle all types of digital marketing services below
1. Search Engine Optimization (SEO)
2. Social Media Optimization (SMO)
3. Social Media Marketing (SMM)
4. Search Engine Marketing (PPC or Paid Marketing)
5. Online Reputation Management (ORM)
6. Email Marketing
7. Viral Marketing
8. Video Marketing
9. Affiliate Marketing
10. Content Marketing
11. What’s app Marketing...

Benefits of Digital Marketing
- Cost effective measures to promote your brand
- Get you the desired spotlight
-Targets like-minded audience
- Formulate one of a kind strategies according to your sales
- Delivers higher ROI for your campaign
- Authentic customer services and intimate interaction with your consumers
-Analyze and adapt easily, and execute your plans accordingly

Search Engine Optimization(SEO)

Search engine Optimization (SEO) is organically increasing the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP). What are the techniques in SEO? 1. On Page optimization
2. Off page optimization or Link building techniques

On page optimization methods:
1. Business analysis
2. Site audit
3. Competitor analysis
4. Keyword Research
5. Meta tags Optimization
6. Website content optimization
7. Html Optimization
8. Sitemap creations
9. W3c validation
10. Google Analytics
11. Webmaster tool

Off page Optimization Methods:
1. Directory submissions
2. Search engine submissions
3. Classified ads submissions
4. Business listings
5. Forum posting
6. Press Release submissions
7. Article Submissions
8. Blog creation & Posting
9. Questions and answers posting
10. Bookmarking submissions
11. Social Media content Postings

Have you ever noticed that world’s popular websites always feature in the 1st page of Google search results? In today’s competitive market place making your presence on the popular search engines like Google will boost your sales and increase visibility.
Design Theme has always been an edge over competition; we ensure our clients get in front of their prospects the moment they are searching for. More importantly, we always are on the lookout for new trends and changes to the Google algorithm to make sure we give our clients every advantage possible.
We provide a holistic Digital Strategy designed to attract, engage and to help you reach your goals for the long term.

Benefits of SEO
• Increase Targeted traffic to your website
• Maximize ROI compared to paid ads
• Increase Brand credibility
• Improves conversion rate if websites are SEO friendly

Key Statistics
• 87% of customer use Google to make purchase decisions
• 72% of B2B decision makers start their research with a search engine
• 80% of users never cross the first page of search engine results
• 70% of customers prefer organic search than paid ads
• 48% of marketers have reduced their advertising budget to fund more digital marketing

Social Media Optimization(SMO)

Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and social media networks like FB, Google+, twitter, LinkedIn, Pinterest….
The 14 rules of SMO are as follows…
1. Increase your linkability
2. Make tagging and bookmarking easy
3. Reward inbound links
4. Share the quality content everyday Related topic.
5. Reward helpful and valuable users
6. Participate (join the online conversation)
7. Study and target your audience
8. Create new, quality content
9. Be "real" in the tone and style of the posts
10. Don't forget your roots; be humble
11. Don't be afraid to experiment, innovate, try new things and stay fresh
12. Develop an SMO strategy
13. Choose your SMO tactics wisely
14. Make SMO a key part of your marketing process and develop company.

Benefits of SMO:
1. Get more traffic
2. Increase visibility of website
3. More customer satisfaction
4. Quick Popularity.

Key Statistics
1.90% gets post engagements
2.70% gets Response Rate weekly

Social Media Marketing(SMM)

Social Media Marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
Businesses have set to move an upward curve while they are having their social media presence in the recent years. Advertising their brand and products on Facebook, Twitter, Google+, Pintrest and creating followers have set a new trend in the recent past, increasing more views and likes to the Brand.
Customers are on the move and do business with just a click with their smart phones. Social media has become a powerful platform to promote their business than a traditional advertising on newspapers or TV Ads.
Social media gives us controlled advertising by targeting specific markets, age groups, areas of interest and much more.

Benefits of Social media Marketing
• Increase Brand Awareness
• Reach out to Targeted customers
• Build relationship with existing customers
• Cost effective method to grow your Brand
Key Statistics
• 90% of customer trust word of mouth marketing than advertising
• 72% of all Millennial (15 – 35year olds) use Facebook
• 75% of consumers interact with Brands they love on Facebook
• 94% of B2B marketers use LinkedIn as part of their content strategy. Other popular platforms include Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%)
• YouTube has more than 1200 million shares of videos and views every month.

Search Engine Marketing (SEM)

SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines like Google, Yahoo and Bing…
Search Engine Marketing Activities:
1. Paid search ads
2. Paid search Advertising
3. Google adwords or PPC(Pay Per Click)
4. CPC(Cost Per Click)
5. CPM(Cost Per thousand Impressions)

Google Adwords or PPC

Google Adwords or PPC (Pay Per Click) is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.
Google Adwords Types:
1. Search Ads
2. Display Ads
3. Youtube Ads

Search Ads: Search ads are the most familiar to people. They are the ads that appear at the top or along the sides of the Google search results page based on your search query. These text ads can also appear in Google Shopping, or Google Maps when someone searches on your keywords.
Display Ads: Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message.
Text Ads on the Google Display Network give you access to the largest pool of text inventory available. These are the ads you see in gmail, on blogs, and many other sites.
Image Ads are the large graphic ads across the top, side, or bottom of a webpage. These are ever present on news sites, forums, and all around the web. Many people refer to them as “banner ads.”
Rich Media Ads allow people to interact with an image or video. Interactions in these ads can range from hovering the mouse pointer over an ad to expand the unit, to playing a video, or tapping for content.

Youtube ads:
YouTube advertising is technically considered part of the display network, but there are many types of advertising within YouTube, so we’re giving it its own section. As with all AdWords advertising, these ads can be targeted to specific geographic areas. They can also be targeted to certain video topics.
1. Display ads appear to the right of the feature video and above the video suggestions list. For larger players, this ad may appear below the player. These ads only show on desktop computers or laptops.
2. Overlay ads (previously called in-video ads) are semi-transparent overlay ads that appear on the lower 20% portion of your video. These ads only show on desktop computers or laptops as well.
3. Skippable video ads (previously called TrueView in-stream ads, or sometimes called pre-roll) allow viewers to skip ads after 5 seconds, if they choose. They are inserted before, during, or after the main video. These ads show on mobile, desktop, SmartTVs, and game consoles.
4. Non-skippable video ads and long, non-skippable video ads (formerly called non-skippable in-stream ads) must be watched before your video can be viewed. Long non-skippable video ads may be up to 30 seconds long. These ads can appear before, during, or after the main video and appear on mobile and desktop.

Content Marketing

Creating valuable content is simple in theory, but tough in practice. Today’s marketers compete for customer attention. All is possible through content, catchy phrases, delivering right messages at right time and to right audience.
A well-written content keeps the audience engaged be it blog writing, social media banner content, Article posts, Newsletters, website content. Quality content improves search rankings; build trust and relationships with the customer.
Benefits of Content Marketing
• Increase engagement with your target audience
• Greater Brand Reputation
• Quality content improves search engine results
• Increase traffic and sales

Key Statistics
• 88% of B2B marketers currently use content marketing as part of their marketing strategy in 2016
• 55% of marketers say Blogging is their #1 most important content strategy
• 80% of business decision makers prefer to get company information in a series of articles versus an advertisement.

Email Marketing: Email Marketing by Vertical Response makes it easy to send email newsletters, offers, invitations and auto responders to grow your business.
Different Types of Email Marketing:
- New Content Announcement Email
- Product Update Email
- Digital Magazine or Newsletter
- Event Invitation
- Dedicated Send
- Co-marketing Email
- Social Media Send
- Internal Updates
- Confirmation Email
- Form Submission Kickback (Thank-You) Email
- Welcome Email
- Lead Nurturing Email

Benefits of Email Marketing:
- Email Marketing is Targeted .Email marketing solves all the inherent problems of non-targeted marketing
- Email Marketing Increases Brand Awareness
- Email Marketing is Easily Shareable
- Email Marketing is Measurable
- Email Marketing is Cost effective